We are seeking a dynamic and results-oriented PPC Executive to join our Digital Marketing Team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels.

Key Responsibilities:

  • Develop, implement, and monitor effective PPC strategies to drive targeted traffic and achieve conversion goals.
  • Conduct thorough keyword research and analysis to identify opportunities for campaign improvement.
  • Create compelling ad copies and design visually appealing ad creatives to maximize click-through and conversion rates.
  • Monitor campaign budgets, adjust bids, and optimize campaign performance to ensure maximum return on investment (ROI).
  • Perform A/B testing of ad variations, landing pages, and other campaign elements to improve overall performance.
  • Analyze campaign data and generate regular reports to provide insights and recommendations for continuous improvement.
  • Stay updated with industry trends, algorithm changes, and emerging PPC platforms to keep our campaigns innovative and competitive.

Qualifications:

  • Bachelor's degree (Marketing, Advertising, or related field is preferred)
  • Proven experience in managing PPC campaigns on platforms like Google Ads and Bing Ads.
  • Familiarity with social media advertising and analytics tools.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent written communication skills for crafting effective ad copies.
  • Detail-oriented mindset with the ability to multitask and meet deadline

 

Position: Digital Marketing Executive
Location: IMC office, Noida, Uttar Pardesh, India.

 

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